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Sunday, October 4, 2009 |
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Brazilian Adventure - Day 1
The re-kindled interest lead to an investment a couple of years ago in a small aviation charter business in Danbury, Connecticut called Diamond Air Charters. The company started a dozen years ago with one airplane and now has six. Although getting a black eye from Congress and car companies, chartering aircraft can add tremendous convenience and cost effective transportation for busy executives, especially when it comes to destinations that have general aviation airports -- there are 5,300 of them. A major change in the economic model of charter aviation is about to enter the picture with the emergence of a new category of aircraft called "very light jets" or VLJ's. The new jets will typically seat two pilots plus four passengers, can fly up to 41,000 feet at more than 400 mph like big jets, are very quiet, and are highly fuel efficient compared to prior generations of aircraft. The leading producer of the new planes will likely be Embraer. The name means "a Brazilian aerospace company" and it is headquartered in Sao Jose dos Campos, Brazil. Check-in for the flight to Sao Paulo at JFK was uneventful although it could have been much more automated. A swipe of the finger or a vascular scan could have validated that it was me and then the online reservation could have been confirmed and an electronic message sent to the gate to be followed by a second biometric authentication. In the future I expect that we will be able to go directly to the gate, authenticate and board. Security was rigorous as usual and I knew the pound of oxiniium that makes up my artificial knee would set off the alarm. The body check was easy but the "please remove your laptop" step proved more difficult. What is a laptop? I removed the ThinkPad as usual but the Kindle and Kindle DX were still in my backpack. Are they laptops? They surely are computers -- the person doing the scanning said he believed I had a DVD player. That must be what the scan looked like. I also had a GPS, a pedometer, a Sony HDCam, an iPod Nano, and a few other electronic gadgets in the bag. None of them are "laptops". The line of demarcation will get more and more blurred moving forward. My first trip to Brazil was in 2004 when I visited Salvador, Bahia for an IT conference. It was very beautiful there but my visit was just an overnight stay to give a speech. Today's flight was to Sao Paulo, Brazil where I would be spending at least four very full days -- no trips to the beach. Brazil is the fifth largest country in the world, with nearly 200 million people and 4,655 miles of coastline and it is the largest national economy in Latin America and the tenth largest economy in the world. Brazilian exports are booming, with major export products including coffee, automobiles, soybeans, iron ore, orange juice, steel, ethanol, textiles, footwear, corned beef, electrical equipment and aircraft. It is the latter product that brought me here. Stay tuned. |